Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.

They're not your traditional kind of celeb; they may not be beautiful or fit. They don't have an army of makeup artists at their command. But they do have something to say, and people want to hear what they have to say. If you're looking to work with an influencer, here are a few questions to ask yourself:

1. Are they working in your field? If you're selling, beauty products, then look for an influencer who tests and reviews beauty products. If you're selling baby products, look for influencers working in the parenting field. Remember that this is going to take some work because there are many influencers out there. And even within each field, there are divisions and subdivisions. For example, if a blogger always recommends organic products but yours are not organic, then don't approach that blogger.

2. Are they focused? How many followers do they have? Many people are looking to become influencers. They start blogs and leave them halfway. They keep changing their focus because they're not sure of what they're doing. Instead of working with people like this, make sure you find someone who has a focus and a good following.

3. Are they impartial? You want to work with someone who has a definite point of view and not someone who will recommend you just to get free products or other perks. In the long run, these are the kinds of influencers who people tend to listen to. So if you can find someone who comes across as impartial in their blog or social media feed but also seems to love your products, then you can be sure they're a good person to work with.

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