TikTok might just seem like a way to showcase your best dance moves, but it is one of the fastest-growing social media platforms in the world. Available in over 200 countries and with over 100 million monthly active users in America alone, it has become an essential marketing tool, particularly for those brands looking to target younger demographics.

As the popularity of the platform continues to rise, TikTok advertising is only going to become more important. How do you maximize your results, though? We have taken a closer look at some top tips to help you:

1)     Keep vertical video in mind

One of the most common mistakes people make is using landscape videos. TikTok is a vertical platform, which means you want your videos to be aligned with the platform – although it is possible to use square videos.

2)     Hook them instantly

TikTok is a fast-paced app, which means you need to immediately capture your customers’ attention. To do this, you should take the time to understand what it is that’s motivating your target audience.

3)     Be concise

Not only do you have to capture their attention immediately, but you also have to maintain it. Videos that are between 10 and 25 seconds in length enjoy the highest engagement.

4)     User-generated content

One of the most successful methods of maximizing your TikTok ads is to utilize user-generated content. This helps to draw in existing users and helps ensure your brand is targeting your core demographics.

Need help with your TikTok ads?

TikTok ads can help you to transform your digital marketing, but here at Realtime Outsource, we know how challenging it can be. That is why our experienced team is here to help you with content creating, page management, and social ads, so if you want to find out how we can help you, Get in touch today.