Simple Ways to use TikTok Ads For Local Businesses

Since its launch in 2016, TikTok has gained immense popularity, becoming an entertainment and information space for more than 800 million monthly users worldwide.

Thanks to its vast user base, being among the world's top five most downloaded apps, TikTok gives small businesses the opportunity to connect with local audiences and expand their reach within their community.

But what are the advantages that TikTok ads provide to local businesses? Can it help your brand or store, even if it’s small? Read on to find out!

Benefits of incorporating TikTok ads into your marketing strategy

It's important to understand that TikTok is much more than a platform for the young generation who love dance and pranks videos. Today, it can reach all age groups, including those that your small business needs.

Unlike other social media platforms that focus on providing a curated experience, TikTok focuses on creativity and authenticity. That means that local businesses have a free path to create engaging content and grow their customer base or even go viral.

Furthermore, it's a platform designed from its mobile version, allowing people to use it whenever and wherever they go without any hassle. As a result, large, local and small businesses alike can leverage this optimized experience to increase their marketing strategies' effectiveness.

How TikTok ads work

While TikTok didn't support paid advertising until 2019, its marketing platform now has several ad products available, including In-Feed Ads, Top View Ads, and more.

In addition, it includes tools that can be useful for creating quick quasi-native content, such as Smart Video, Smart Video Soundtrack, and Automated Creative Optimization (ACO).

But what benefits local businesses are most the most is TikTok's ad targeting, as the platform offers six key types of prospecting targeting: Audience (with five standard custom audience types available for creation, including Customer File, Website Traffic, App Activity, Engagement, and Lead Gen), Demographics, Interests, Behavior, Creators, and Devices.

As you can see, they are all great targeting options you can use to direct all your content efforts to local audiences that really grow your business.

Advertising with high levels of user participation.

If you want your social media ads to work, you need targeted users to fully engage with the platform you're advertising on. That's another reason why TikTok ads can be an excellent tool for small businesses.

Stats speak for themselves. Over 90% of active TikTok users use its app several times a day for around 45 minutes, making the ad cost really worthwhile.

In this sense, TikTok attracts an active and engaged audience, making users more likely to respond well to your business' ads.

Final thoughts.

Besides everything we mentioned, TikTok is easy to use and its popularity is expanding internationally.

Its latest figures show that it remains an exciting, entertaining and fresh social media platform for users. That's a big plus for local businesses, as that huge audience is an invaluable opportunity for marketers hoping to reach more people and increase their brand's exposure.

How to Create an Effective Social Media Workflow and Save Time

If you think there's no such thing as the ideal social media workflow, think again. The key to mastering your own custom-made social media process is knowing what tools to use and ensuring that you don't miss anything along the way before publishing or posting your content.

Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.

With the wide variety of options available, separating and prioritizing your social media workflow can be difficult, and then developing a calendar schedule to match. This becomes especially challenging when you consider that there's no such thing as "one-size-fits-all" when it comes to social media marketing.

There will always be various factors involved in what works best for your company's individual needs, especially on social platforms. You must consider your audience, industry niche, and existing resources before creating a solid strategy based on what you want to achieve on each network.

6 Steps to Build an Effective Social Media Workflow

1. Determine your roles and responsibilities

Social media marketing is about connecting with your audience on the most engaging and personal level. It takes more than just posting. It requires an organized workflow that includes content creators, managers/managers-of-talent (i.e., social influencers), graphic designers—and every other person in between.

The best way to assemble this team? Get everyone involved by creating clear roles for each member based on their bandwidths: What responsibilities do they want to take responsibility within? How much time does he have available per week or month before deadlines need attention?

You can't just throw a bunch of people in front of their computer monitor and expect them to work miracles. If you have a team already set up, take some time to sit down with each member and educate them on the specific responsibilities they should be looking over. For example, if Susie will do a bulk of your Twitter updates while Kelly focuses on Facebook posts, then spell things out for them both.

2. Customize your workflow

Many great tools are available that will help keep your social media marketing schedule organized, including HootSuite, Buffer, and SocialPilot. It's important that whatever application(s) you integrate into your workflow process, make sure everyone knows exactly what needs to be done.

Share your schedule with everyone on your marketing team. Set up custom alerts for each of those terms when you need to post daily, weekly, or monthly to a certain service. So they'll automatically pop up in the notifications panel as soon as it's time for a status update. You can find any number of great software on the internet.  

3. Follow a schedule and stick to it

A content calendar helps you get the most out of your posts by ensuring they go live on time. It also allows for more efficient distribution across different social media platforms. It indicates what is popular at any given moment to give some inspiration when creating new pieces.

A great way to plan ahead is to use social media management tools. You can input all desired dates to generate a monthly schedule (or weekly if preferred). Be sure to set aside space each day, for example, 30 minutes here or five consecutive hour slots there. So, everything doesn't collide during crunch-time.

It's crucial to set up a content calendar and follow the schedule accordingly in order to save your time. Set up alerts for every term in the schedule to ensure you'll never forget to post anything.

4. Automate wherever possible

Social media automation is key to efficient workflow and is highly recommended for business owners who find it difficult to juggle social media and other tasks. Today, there are tons of social media management software that allow you to edit, remove, and schedule posts anytime you want. Using these tools offers you the chance to save time and focus on what matters more.

That's why, instead of juggling between one social channel to another, it's best to automate your social media workflow. But, make sure you set a schedule and stick to it: use automation tools only if you can't manage your accounts manually. For instance, Hootsuite's scheduled posting feature lets users determine when their message will be posted across multiple channels.

5. Create content in bulk

Having to create bulk content can also save time and energy. This is a time-efficient way to ensure that your social media accounts are always up to date, and you can adjust them as you see fit.

Batching your content creation will help you stay productive and consistent with the branding. In fact, batching becomes especially important for posts that require a lot of attention to detail because it gives them all enough time in one sitting so they don't fall behind or get forgotten about entirely. 

6. Track results with analytics

In order to improve the performance of your social media marketing, using KPIs is essential as it helps measure how well or badly your content is performing. In this regard, Google Analytics for websites and Facebook Insights are two great tools that help find out what works and what doesn't in your social media strategy. They monitor visitors' activity from social channels, including clicks, site traffic sources, demographics profile of fans, and page views per visit, among others.

Using social media analytics can improve your workflow and save time because you can access all this information from one source. In order to find out more about your social media activity, you need to know how these tools work and what kind of data they provide so you can improve all your future campaigns.

Conclusion

Working on social media can take a lot of time, especially when you have to maintain the quality of your content. Fortunately, some shortcuts can help optimize your social media workflow so you can utilize your time more efficiently and enjoy working on the social media accounts for your business. This article should help you improve your social media workflow and strategy by implementing all these tips above. 

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

Here Are Reasons Why TikTok Is A Good Fit For Marketing

TikTok is now the well-known application that is termed as the fastest growing platform of all time from its existence. Also, it is the one that has been shortlisted as the most downloaded application globally in the past two years. TikTok is a video marketing tool, which has short videos that reach people in a short duration. TikTok’s active users are about 800 million, which says that it is the 9th application to have a dense population. 

Marketers are drawn by TikTok as it reflects the social media trend for collaboration and creativity among Gen-Z. Owing to its fast-paced nature, users are attached to this platform spending an average of 52 minutes in a day. And however, about 90% of TikTok users access this application daily. A study proves that 68% of the users watch out for some other's videos and 55% upload their videos. 

Let’s see why TikTok is a big deal for marketing!

Why TikTok For Marketing Matters A Lot?

If you have come across the latest news that TikTok now is not only the application for the cultural sphere but also the political world. Luckily, the launch of TikTok for business has been helpful to so many people in the community. With a slot of new features, people enjoy the content, where they can implement new tactics if they want in their content. 

There are more and more brands jumping in TikTok just for a wide range of exposure as there is a little bit of competition. When you get into the platform for the first time, FYP on TikTok will filter your interests based on your past interactions. Get on this ultimate application and use it as a marketing tool for your brands. 

5 Reasons On Why TikTok A Big Cheese For Marketing Field

Reason #1: Influencers On TikTok

Influencer marketing is a common thing that could be found on all applications and TikTok has no exception for it as well. And if you don’t know what it is all about, reach out to TikTok and find the influencers who help brands by helping them financially. Brands choose the right influencers for their campaign so they could target a wide range of audiences.

Influencer marketing seems to be particularly effective because people do trust real people like them, it's more like a recommendation from a friend and not from an advertisement. TikTok is also a field that is widely adopted by businesses and now is equal to that of Instagram marketing as it has a personalized flair on it. 

Reason #2: Advertising On TikTok

TikTok advertisements are relatively new additions to the platform and they are also highly effective. However, there is an open talk that TikTok ad space is a direct competitor to Snapchat and Instagram. TikTok is as common as other social media has its own paid ads but there are some quirky facts behind it that every marketer should be aware of. 

There are about five advertising modules and they are as follows:

In-Feed Ads: They are also called TikTok's standard ad format, which allows you to embed the video ad that embeds the video ad that is played in the For You feed. It has an optimal duration of about 15 seconds. 

Top-View Ads: Top view ads are the ones that appear on the TikTok For You page as soon as you open the app. Their duration is about 60 seconds long and offers a good viewing experience. 

Brand-Takeover: These ads are the ones full-screen, with high impact and they are slightly similar to the previous top-view ones. They appear either as a 3-second image or as a 3-5 seconds video. 

Branded Hashtag Challenge: These ads are the best fit for user-generated content and in this way, they engage audiences by encouraging the content. And the ad format can be broken down into three placements in the app. 

Branded Effects: This kind of ad format helps brands to show their playful side by utilizing their branded stickers. However, these effects can be used in standalone campaigns or cultivated in hashtag challenges. 

Reason #3: Presence Of Diverse Content

TikTok is not a new network to build an online expression. TikTok is now bringing bite-sized media to the forefront, creators must learn all the nooks and corners in TikTok. 

Popular posts on TikTok fall into two categories: music and comedy, when you create content in these genres it tends to receive more likes on TikTok expressing how effective your content is. There are a lot of topics that do survive on TikTok, choose the one which consistently forces you to learn something new about it every time. 

Consistent branding on TikTok is the most important thing because people are regularly watching the posts on social networks. On the other hand, if you are a creator you must be consistent with your posts to gain long-lasting audiences for your products. 

Reason #4 Chances Of Going Viral

When TikTok content is unique in its way there are more chances that your content is yet to go viral. Now, finally, TikTok has confirmed that people on TikTok have grown massively and it is phenomenal. Also, some studies have proved that the followers count on TikTok does not lay a foundation to get featured on For You Page. 

What does this mean? It means that you can have overnight success just after posting one video. If you are the one who has spent only a short time on TikTok, do wide research on how vast the platform is and find out the niche that suits you in all ways. You can utilize the opportunities on the way whether it might be the usage of hashtags or challenges. 

Reason #5: TikTok Is Not An Saturated Platform

TikTok is still a very new opportunity to use and was initially released in 2016 and gave its hit in 2018. Its parent company decided to merge it with another app called Musical.ly. TikTok marketing has become more common where people make huge loads of money using the creator fund option. On the other hand, influencers are becoming more and more helping brand owners. 

Major brands have made their way towards TikTok as this app’s result is highly satisfiable like other fields like Snapchat and Instagram do. TikTok is still the best fit for marketing as some of the results have proved their marketing success. As a newcomer, you have less competition but some are still fighting over the same target audiences. 

Key-Takeaways

TikTok now has shrouded all the political controversies and it's the best medium that some don't know how to use. TikTok for business now has become a very casual thing as there are lots of examples, which proved their success already. 

Overall there is no substitute to replace TikTok as it is good in its way of content creation. I hope the article was useful and it would be a part of your success somehow!

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.

How to move to hybrid working without disrupting your social media traffic

Hybrid working is being adopted globally as a strategy to combat COVID infections in the workplace or ease workers back into the office environment after months or sometimes more than a year of working remotely.

The benefits of this strategy are numerous, removing the daily commute for the employee several days a week, and will also help the business owner to keep their overheads down, or even enabling them to find smaller premises for the same or larger headcount. However, the fact remains that without that dynamic face-to-face environment that the office generates, the creative elements that are essential to effective social media posting could possibly suffer.

Social media traffic is the life-blood of your business

If, like many businesses, social media not only generates the most traffic to your site but also the most relevant traffic, this can be a huge problem. By using social media effectively, you can find potential customers who are already aligned with your company ethos and have a built-in desire for your products. Without this supply, your business won’t stay around very long, so when it comes to addressing the hybrid working issue, you shouldn’t need telling twice that there can be no half measures.

Creating a virtual office environment

The easiest way to do this (on paper at least) is to duplicate the office environment virtually, but as many companies have already found out to their cost, this is much easier said than done. The balance between ‘in touch’ and invasive when it comes to your staff working remotely can be a delicate one, and effective communication can often suffer as a result. Picking the right suite of software can be part of an effective solution but could open up another range of issues.

Taking the mystery out of cloud-based working

The most obvious and most effective solution, if you have projects that need to be worked on by multiple people who could be either in the office or at home, is to have a cloud-based solution. The first hurdle here is that many people within your business will have very little idea how it all works or what the cloud actually is.

It is this area that has seen the most casualties, and by finding professional help when it comes to using Microsoft 365 services, you can neatly sidestep this pitfall that has claimed so many others. This is because if you don’t know what you are doing when you have that much data moving between a number of sources, there can be some serious problems.

Keeping on top of your social media commitments

You can’t maintain effective communication with your audience if you can’t do it within your own company, and with information flowing freely and securely the same way it would in the office, social media posting should be as easy as it was before. This means that there will be very little chance of your Instagram account posting about a product that is not quite ready due to poor communication or anything else that could damage your online presence.

5 Great Techniques To Expand Your Instagram Stories Engagement

At present, marketing on social media is everything about engaging your existing audience. It's not actually for the reach of your Instagram stories or posts, but it's a lot more like total people count reacting to your Instagram posts after getting them.

We are here to share a few essential and valuable tips to do the exact things discussed above. Thus, you could grab excellent tips which you could use to boost up your stories' engagement on Instagram.

Nowadays, Instagram users are going more crazy about story features on the platform. So, implement the tips mentioned below to enhance your story engagement on Instagram. Let's jump in.

5 Great Techniques To Expand Your Instagram Stories Engagement

Pick these five great techniques before uploading your story content to attain maximum reach, increasing engagement, and grab massive story views for your Instagram stories. 

Craft A Story

Naturally, narrating a story through Instagram stories is a perfect way to double your story engagements on the platform. Thus, utilize this factor from the beginning till the end. 

Remember that uploading a photo is an easy thing, but to grab your audience for engaging, it is necessary to bring up the context and good CTAs to convert your viewers to engage leads. 

Include Best Captions

A hard thing but an effective way to skyrocket your story engagement on Instagram is to bring up the best captions to your Instagram image or video stories.

A fact is that most users are unmuting when searching through their feed on the platform. And also, recent research says that nearly 75% of Instagram users watch Instagram stories without sound(sound muting option). So, it would help you a lot when you write some excellent captions in the story content on Instagram to increase your audience responses and reach.

Utilize Instagram Story Stickers

Create your Instagram stories more colorful with emojis & stickers and bring them attractive & funny to your target audience. There are many stickers on the platform to include, but there are two stickers that make brands double their Instagram stories engagements. Let's see:

Poll Stickers

Recently, Instagram users love to react to Instagram poll stickers rather than other stickers. It's mainly because the asked question would be interesting to your audiences. It massively benefits you more in taking your business to the next step and can get the content type to upload in the future for better engagement from your active audience.

The most significant factor from the poll stickers is that you have simple access to view the people lists who provided answers to your Instagram poll. And also, you could DM them privately within 24 hours to start and build the conversation.

Question Stickers

It's an informative and exciting sticker that most users on the platform attract to your story content. You could quickly grab your Instagram audience to give a question to you in the stories using a question sticker. Thus, it attains the massive opportunity to double your story engagement on Instagram. 

If any user on the platform asks you a question from the question sticker you posted, you will receive a notification, and it's the perfect time to answer the question and post it in your stories. If you upload an answer containing story content, a user who asked you a question would get a notification that their stunning question acquires a reply.

Here, you can choose a specific subject when you ask your audience to ask a question? Like the things they are interested in most or about positive dreams and goals.

Additional Stickers

Other stories stickers on Instagram like hashtags, location, mention, or emojis stickers are also great for gaining more engagements for your Instagram stories. These things would add attractiveness to your Instagram stories and pick the attention of your audiences. Thus, select Instagram story stickers correctly for your Instagram stories and develop your performance. 

Use Prompts Or Calls

Sometimes, it is more crucial to encouraging your audience about what they need to do next. Could you utilize relevant prompts in your Instagram stories to boost engagement and users' time spent on your Instagram stories while still confused about prompts?

So, here are some prompts to bring user engagement for your Instagram stories:

Tap For More

Start with a tile that encourages a compelling question and include the "Tap for more" prompt effectively on your story content on Instagram. It creates excellent hype in viewers and brings them to tap on it. To upload the next tile showcasing relevant and proper info like informational video content or images about what you need to convey to your target audiences.

Hold To Read

Add immense content to tell a big story using more informative texts or pictures, such as finding a specific small item from many things in a picture. Here, you could use the prompt "Hold to read" and bring them to see the entire content or image. 

Get Ready To

It excites anticipation and excitement in your target audience and supports you to bring the tone of what arrives in the future. When you use the prompt "Get ready to," it simply means you are taking your audience to screenshot your next tile or making them turn up the total volume or bringing them to rotate the screen to watch in the full-screen view.

Screenshot Story Content

Every tip is more crucial, but screenshot stories are more attractive to raise your audience's reach and engagements for the story content on the platform. Here are a few screenshot stories examples:

Wallpapers

It's the welcoming thing to your Instagram stories because you are providing something useful for your audience. Your wallpapers may include cute quotes or stunning wallpapers. So, providing wallpapers in stories increases your brand awareness values.

Stories Battle

Gamifying experiences could be a perfect method to double the engagements. Utilize this strategy to your story content on the platform to generate more lead forms and provide giveaways for winning challenges and help you gain more target audience. 

Conclusion

Instagram stories could be the perfect way to stay in the feeds of your followers. Thus follow these five techniques to double your story engagement on Instagram and lighten your innovative and creative mind. And also, you can spend more time thinking about more options that help in enhancing your profile. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

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Supercharge Your Holiday Promotions with these 5 Social Media Tips

Is your sales bottom-line feeling the crunch this year? Don't fear! We are about to head into the holiday season - a time that offers some of the best opportunities to promote your business through social media.

Although social media is not a replacement for old-fashioned salesmanship, people are constantly connected to their screens - especially during the holidays. If you are lucky, you might just stumble on a new viral trend that will help you supercharge your sales beyond your wildest expectations.

When the gift-getting itch arises, be the company that scratches with these simple social media holiday promotion tips:

1. Deliver a "Holiday Happiness Boost"

One of the best ways to get social media traction is to give people free goodies. This can be an actual physical product or something as simple as a coupon code or access to a service that you provide for free.

Free incentives get people on board quickly with your brand, especially when they can get something valuable to them and save them time or money.

2. Run a Contest

Even if you do offer products for free, a contest allows your audience to engage with your brand at an even more personal level. People love the excitement of getting lucky, and you always bring in new fans when you hold an engaging contest.

The trick is to find a contest that will make your audience want to participate. One of the most effective methods is to ask them questions about which product they like best and reward those who participate by giving away prizes:

"What's Your Favorite Holiday Treat?" - upload photos of your favorite holiday treats with your favorite product and use a digital tool to manage the contest entries and winners.

3. Curate a Social Media Wishlist

As the holidays get closer, you start to see wishlists pop up everywhere on social media. Get creative and use them as your chance to give back and help people find a gift that they might enjoy.

Take advantage of this potential by setting up your business website or Facebook page with a feature-rich wish list that includes your products. The best part? This requires no effort on your customers, and they can do all their holiday shopping wherever they are!

4. Get Festive with Holiday Hashtags

Hashtags are more than just a way to follow a trend or chat about something on social media - you can turn them into a full-on marketing and brand promotion tool.

Take advantage of popular hashtags by calling out your best products or even entire categories using relevant hashtags in the metadata of your posts and tweets.

A simple way to do this is by simply adding the relevant #holiday hashtag when you post about holiday deals, wishlists, contests, and more.

5. Launch and Promote a Holiday Collection

It's no secret that new product lines are great for business and can be a key driver of holiday sales. However, getting people to actually notice them can be tricky.

If you are looking for an unconventional way to generate buzz about your new products, turn to social media and offer a special promotion or giveaway in exchange for a fan following you on Instagram or retweeting your Facebook message:

"Follow Us on Instagram & Receive $25 Off Your Next Purchase!"

All you need to do is get people to follow your account on Instagram, and you'll give them $25 off their next purchase.

Need Help? Let Real Time Outsource Deliver Your Social Media Success

No matter your business's size or niche industry, the holiday season is a great opportunity to promote and market your business through social media. Make sure you stay active and post relevant content, such as pictures of the products you sell or how people can use them!

Want to see more great examples of successful holiday social media techniques? Head over to Real Time Outsource online!  Our team of professional content creators can help you put together the perfect holiday social media content.

We take pride in helping your company succeed by putting out relevant, engaging content. Visit us online today if you're ready to take your holiday marketing strategies to the next level.

Four Best Ways to Maximize Your TikTok Ads

TikTok might just seem like a way to showcase your best dance moves, but it is one of the fastest-growing social media platforms in the world. Available in over 200 countries and with over 100 million monthly active users in America alone, it has become an essential marketing tool, particularly for those brands looking to target younger demographics.

As the popularity of the platform continues to rise, TikTok advertising is only going to become more important. How do you maximize your results, though? We have taken a closer look at some top tips to help you:

1)     Keep vertical video in mind

One of the most common mistakes people make is using landscape videos. TikTok is a vertical platform, which means you want your videos to be aligned with the platform – although it is possible to use square videos.

2)     Hook them instantly

TikTok is a fast-paced app, which means you need to immediately capture your customers’ attention. To do this, you should take the time to understand what it is that’s motivating your target audience.

3)     Be concise

Not only do you have to capture their attention immediately, but you also have to maintain it. Videos that are between 10 and 25 seconds in length enjoy the highest engagement.

4)     User-generated content

One of the most successful methods of maximizing your TikTok ads is to utilize user-generated content. This helps to draw in existing users and helps ensure your brand is targeting your core demographics.

Need help with your TikTok ads?

TikTok ads can help you to transform your digital marketing, but here at Realtime Outsource, we know how challenging it can be. That is why our experienced team is here to help you with content creating, page management, and social ads, so if you want to find out how we can help you, Get in touch today.

Four Social Media Strategies That Work For Small Businesses

You might not realize it, but social media is an essential marketing tool for every business. There are over 3.6 billion users on some form of social media today, with that expected to increase by almost one billion more by 2025.

Many small businesses mistakenly believe that social media is not worth their time. However, with almost all of your customers on social media and 87% of consumers saying it influencers their buying decisions, it can transform your business and boost your income.

Starting on social media can be confusing, so to help you, we have taken a closer look at some of the best strategies:

1)      Know your competition

Before starting out, you should understand what your competitors are doing and the content they are sharing. This will help you to understand what works and what you can do better.

2)     Choose your channels

Don’t try to spread yourself too thinly. Focusing on those social media platforms that are most relevant to your customers can yield greater results and maximize your sales.

3)      Develop a plan

When it comes to maximizing your engagement and driving more traffic towards your pages, it is essential you work from a plan. Posting content as and when you think of it can result in a sporadic page, but focusing on a content plan ensures you are posting regularly and giving your customers the content they want to see.

4)      Engage with your audience

Social media is not just a one-way street. You need to ensure that you are not just posting content but engaging and interacting with your followers too.

Need help with your social media?

If you are looking for help with your social media, Realtime Outsource is here for you. Our team lives and breathes all things social and can help you create content, manage your pages, and promote your brand. Want to find out more? Get in touch today!

4 Effective Social Media Tips For 2021

This year marks the first full year after the COVID-19 pandemic forced the globe into digital marketing. Is your business or brand ready to respond to the need for high-performing digital content? Your success may depend on how well you are using your digital presence!

Whether you are an individual running a personal account or you are in charge of digital marketing for a business, follow these tips to supercharge your social media this year!

1. Know Your Platforms & Use Them Strategically

The past few years have seen the rise of social media platforms for nearly every type of user. From image-based social media (Instagram, Snapchat, and Pinterest) to the video-centric social media platforms (TikTok, YouTube) to news media sites (Facebook, Twitter, Reddit), there are more social media platforms than you can keep track of!

Invest time into researching which platforms are best for your needs, and focus your energies on creating engaging content on those channels. This will help avoid social media burnout and see the highest ROI on your time and investment.

2. Invest In Paid Advertising

Social media has quickly grown to become one of the most effective advertising channels.

With so many consumers making purchasing decisions through ads they see on social media, you should be investing marketing money into social media ads. Combine your advertising with high-quality content and watch your traffic soar.

3. Get Creative With Your Content

Social media algorithms reward content that users engage with. With video and photography continuing to lead the way, make sure that your accounts are engaging with users. If you find that a particular post style isn’t seeing any traction, switch it up and try another type of media. Stay consistent, and keep your posts varied.

4. Give Your Social Media A Personality

Have you seen the big brand social media accounts that have gone viral for their funny, snarky responses with users? While there is great danger that comes with going too wild with your social media, don’t be afraid to engage with your users.

Create fun content, and use social media channels such as Instagram Stories and Reels to engage with your audience. Build polls, create giveaways, and encourage conversation on your posts to see your content reach a wider audience.

Don’t Forget To Have Fun With Social Media

There are plenty of ways that you can quickly build an engaged follower base on social media. The tips above are easy ways to see your ROI climb in 2021 and can be done starting today!

While you are at it, remember to have fun. Running social media can feel overwhelming and constant - so don’t forget why it exists in the first place - to bring people together in the digital community.

Keep the positive purpose of your social media in front of you, align your strategy to meet the needs of your audience, and watch your success skyrocket!

Do-it-yourself Organic SEO tips anyone can Follow

SEO, which stands for Search Engine Optimization, has become one of the most useful techniques and tools for succeeding online.

However, putting SEO strategies into practice takes time and money.

Do you want to take advantage of all its benefits and save? It's entirely possible! To do so, you only have to follow these tips.

Research the master keyword.

A strong and successful SEO program starts with keyword research. In this way, you will know the words and phrases of the real searchers, understand which ones to target, and calculate the demand for your products.

Never assume that you know what consumers want and how they search. Use keyword tools to investigate it.

Some of them offer a demand score for each topic, making them the perfect ally to know what to do to attract traffic.

Understand your competition

Another step you must take to make your SEO strategy work is to identify organic search competitors.

It not only refers to sites that sell exact products and services but also to informational sites or any other site that competes for the same phrases.

Discover what they are doing well in organic search to get good results or what content topics they include that you are not.

You can also analyze their sites to understand their structure and how they target valuable keywords or attract buyers.

Produce regular content

Regular content adapted to your audience will be another of your best allies to achieve success.

You don't need to post a new blog every day - this is unrealistic, actually.

You should only post unique content at least once a month or a week and be consistent. Yes, consistency is the key.

It is also important to remember that the content does not only refer to the text. You can also use photos, videos, illustrations, or any other content that helps Internet users find something valuable.

Do keyword mapping

After knowing what your potential customers or readers want and the phrases they usually use in their searches, the next thing you should do is to assign keywords to each page of your site. This action is known as keyword mapping.

You can start by creating a spreadsheet of all the crucial pages in your site's navigation and assign unique primary and secondary keywords to each.

And, of course, create new pages for unassigned high-value keywords.

It is also essential to use long-tail keywords. They generate fewer searches, but they can significantly benefit your site.

Optimize your site

Your keywords map will also help you optimize your site, which is also essential for SEO.

Update the existing content on your site to include the keywords and create new pages for the unassigned keywords, including graphics, videos, and text on them.

You can also create a keyword-rich content section like an educational portal, a forum (if you know how to use keywords in them), or a blog.

Final thoughts

Putting SEO techniques and strategies into practice takes time and knowledge, but you can do it yourself by following these tips.

It can help you save money, especially if you are just starting in the online business world!