Today we’re going to be discussing why you should become a marketer. Every day we are bombarded with advertisements, tweets, posts, memes, viral videos, billboards, commercials, infomercials, constantly within our view. Going after not only our conscious thoughts, but also our underlying subconscious thoughts. Being a marketing means being a master at the art of persuasion, a master at the art of appealing to your consumers emotions or logic. You will need to become adept in the art of influencing others. It is interesting to become a marketer because you give the products meaning, you create a story behind them, and make them worth having!
1. Express Your Creativity: Becoming will allow you to express your creative side in many different ways, you get to create art for businesses, you to create videos for them that tell a story about their company, products and/or employees, you get to shoot beautiful photography for them displaying their products and services in all their glory, you’ll get to create infographics that are pleasing to the eye as well as the mind, you can create viral memes that use your product that will bring laughter to thousands as well as increase brand recall. There is a myriad of ways to get in touch with your inner creative as a marketer and that is one of the most rewarding things about this job.
2. Being the Lifeblood of a Business: Marketing is without question one of the most important factors of running a business, you could have the greatest product in the world, but if no one knows about it then it isn’t going to sell! So how do you get it to sell? You market it of course! You find that target demographic that you know would love your product and you find out what appeals to them, what emotions influence them the most? Take Military ads for example, they want to make you feel proud of your country and armed forces, make you feel unique, and make you feel like you can be a leader who makes a difference by joining. Take Taco Bell for example they are always playing on humor as their main targeted emotion, always attempting to create satire, jokes about their newest items and deals, and it has proven to be very successful for their targeted demographic. All of these business create stories that appeal to their demographics, marketers are master story tellers and story is KING when it comes to business.